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Advertising information BlownMortgage – July 2009

Thank you for your advertising inquiry.

Would you like to get in touch with a genuine 42,000+ smart, mortgage savvy people each month? Well then – what the hell are you waiting for? Sponsor Blown Mortgage and reach out and touch 42,000 someones (every month). That’s right Blown Mortgage is looking for sponsors to help keep the battle for America’s mortgages alive and well. We’re looking for a few ethical, honest, sponsors; all-around good folk who know that talking to our readers will help their business.

Vital Signs

(All stats courtesy Google Analytics 02/15/09 – 03/15/09):

Unique Visitors: 42,073  (97% US)
Visits: 62,017
Pageviews: 76,422
Ad Impressions: 666,489

Our traffic is 80% organic (generated off our content’s premier rankings in the search rankings and 20% referred or direct traffic. This ensures our traffic is extremly targeted to the industry verticals we are covering.

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OK, you want to help save America one mortgage at a time? Good for you! Along with your purchase of highly-targeted, inexpensive and effective advertising you just picked up major karma points. High-fives all around. Here is how you can support Blown Mortgage and help home owners in the process. Several packages from toe-in-the-water to whole hog are here for the taking. Of course Blown Mortgage is always down for custom sponsorships – just email us what you are thinking.

Advertising for just pennies a day (fully amortized of course)

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14 July 2009 Note: We have recently completed a major redesign and layout overhaul of BlownMortgage. Some of many new benefits to our advertisers include;

- Our sponsor ads are now administered via OpenAds software (offers better link structures, scheduling, management options and more)

- Improved visibility across the entire website.

- We have reduced advertising positions to only 2 (plus bonus) options That we KNOW drive traffic to your website. We have dropped ally silly positions that does not offer value to our visitors nor value to our advertisers.

- We have removed low quality external contextual advertsing programs like text link ads and Kontera offering improved visibility for our paying advertsiers.

We will only be accepting max 2 sponsors (previously 4)  for each sponsored package at a time sharing the impressions on a rotating/session basis controlled by the Open ads software. At the moment (Mid July 2009) all slots are, due to the comlpleted redesign period  open/available which means that advertisers that sign up today not have to share the spot with any other advertiser until new advertisers .

Graphical Banner Placement

1. Top right header (right of and on the same horizontal level as our own logo: 468 x 60 banner (the traditional hotspot for any advertiser)

Cost to You: $300.00 per month

Benefit to You: Your ad will be placed sitewide on all 1.500+ pages in each of the above locations. Great, high-visibility locations to capture maximum eyeballs.

Availability: Available now.You supply the banner  No incentivized advertising (like click to win an iphone).  

 Graphical Banner Placement2. Second from top-Mid Section Banner: The “Conversion”  position. Considered by many to be the most sought after position. You may use a 300×250 OR 250×250 bannerCost to You: $275.00 per month

Benefit to You: Your ad will be placed sitewide on all 1.500+ pages in each of the above locations. Great, high-visibility locations to capture maximum eyeballs.

Availability: Available now.You supply the banner.

Premium Advertising Partner Package:  (recommended)

Cost to you: $575 (banners to run for 30 days)

Includes: top right 468×60 AND 300×250 banner positions as per above PLUS partner publishing opportunity as per below

Available  now: Partner Sponsored Review – Available only as a MAJOR BONUS for the Premium package

No longer For Sale Separately (previousy $300 each).

We do accept the publishing of a tasteful and relevant promotional article provided by you (we reserve right to make  minor/appropriate changes). the Article must be between 400-800 words and uniquely written. I.e it may not be a copy of content you have already published elsewhere (we have and use tools that check for this) . Our trust with Google has been hard earned and keeping the integrity of the site is vital for you as well as for us.

We allow you to place max 2 outgoing links in your article/review. They must be clean (tracking allowed) and not offer the visitor any strange redirects or malicious or banned landing pages. 

Traffic Boost Bonus included

As BlownMortgage also currently have 2.400 subscribers (and growing) to our popular RSS news & article feed your published post will automatically be broadcasted and published on numerous other related locations across the web generating additional and valuable exposure.

Cost to You: Previously $300 per published post. Now only available as a feature publishing opportunity in the Premium Package for $600.

Benefit to You: Oragnic exposure, SEO benefits and lifelong traffic generation.

Notice: We do not accept fraudulent schemes, multi-level marketing programs, unethical practitioners, or any service or product that we do not feel comfortable including. This is at our sole discretion

Terms and conditions…the fine print: No refunds are given once the ads are active.  While we use a professional US based hosting service they can not guarantee a full 100% uptime. It is in our interest to keep the site accessible and we rarely experience downtime for more than a few minutes per month. Traffic to the site vary (as with any website) and we can not make assurances of the cickthrough or performance our advertising positions may bring you. What we can say is that we have been in operation for 3 years nw and regarded as one of the most trusted Mortgage commentary sources online. We were nominated to be among the top 3 most influential blogs by Inman news.

Payment Options: We will shortly update this page with an update coded paypal link to reflect our new advertising packages. For now (July 2009) please email patrick@blownmortgage.com to confirm your advertising choice and we will generate a Paypal Invoice for you to accept.

Thank you for considering using BlownMortgage for your targeted advertising needs!

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