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The Blame Game Part IV: Mating Men

by Jay Hammond on February 6, 2009

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This series has looked at a variety of potential scapegoats for the current financial crisis. None could be blamed entirely for the situation in which we find ourselves, the argument could be made that each agency or program bore some responsibility. The same argument could be made for the common man and his instincts to mate and make babies.

Men in the ancestral environment were valued if they were good providers,” says Daniel Kruger, an assistant research scientist in the School of Public Health at the University of Michigan, who theorizes that not only do men overspend when trying to attract a mate, they are predisposed by evolution to do so. “Now we have this new consumer culture, so basically, we show our potential through the consumer goods we purchase, rather than being a good hunter or providing protection.”

Kruger put his theory to the test among a community of 18 to 45 year-old men and women. What he discovered was that financial consumption was directly related to future mating intentions and past mating intentions and past mating success for men…but not women. That’s right, according to the study, “Male Financial Consumption is Associated with Higher Mating Intentions and Mating Success”, published in the online journal Evolutionary Psychology, men with higher mating intentions may maximize their economic displays and, thanks to easily available credit, spend beyond their capacity to repay. These same men may also seek out and have a greater number of sexual partners.

In fact, financial consumption was the only factor Kruger found that predicted how many partners men wanted in the next five years as well as how many they had during the past five years. Not even marital status was as good a predictor. The study indicates that the men with the riskiest financial strategies have twice the number of partners as those with conservative strategies over the same periods of time.

It gives an ultimate explanation for why we feel we have to keep up with the Joneses. Especially for guys, our position in the social hierarchy is based on our resources,” Kruger stated. “Economic success has traditionally been good for reproductive success, so men have an incentive to show that they are doing well economically.”

Of course, all men can’t be blamed for the entire financial crisis nor can the entire meltdown be laid exclusively at the feet of men. Let’s face it, women must at least appreciate the overspending or it wouldn’t be a successful tactic. On the other hand, maybe potential employers should start asking men about what their family plans are before putting them in charge of budgets or investments.

It is partially a result of our economic system and recent financial policies, but I really do think that our evolved mating strategies have an influence. Our competition for economic displays drives our consumer economy and culture of affluence,” said Kruger. “In terms of the current mortgage crisis, the findings suggest that one of the reasons we overextend ourselves is the we’re basically in a status race. We have expectations that spiral upward as people make more money and everyone wants to show they are better than average.”

Still, blaming men who engage in financially risky behavior like overspending or living on credit has a certain logic, and from a woman’s perspective, appeal. Many of the names in the headlines, from former Merrill Lynch CEO John Thain whose behavior has been compared to Marie Antoinette’s to Bank of America Corp.’s Kenneth Lewis who has gone from golden boy to something considerably less, are men. But so are some of the heroes like whistle-blower Harry Markopolos. Further, not all of the names in the headlines are male. There is Linda Thomsen, enforcement director at the Securities and Exchange Commission (SEC) whose role in allowing Bernie Madoff’s alledged Ponzi scheme to continue as long as it did was on display on Capitol Hill this week  and others. At the end of the day, we are left with the same moral: no one scapegoat is entirely to blame, not even mating men. It may be something to bear in mind, however, as we consider the individuals selected to get us out of this mess.

Last 3 posts by Jay Hammond

Related posts:

  1. The Blame Game Part III: Control Confusion
  2. The Blame Game Part V: Transparency
  3. Playing the Crisis Blame Game
  4. Monday’s Blame Game: The S&L Crisis.
  5. The Blame Game

  • Fielding Mellish
    Ladies, You gotta choose: Do you want a man who has money or a man who looks like he has money? Pick one, not both. For 99% of the population they're mutually exclusive. And after 16 years in the mortgage business, seeing people's income, debts and savings, the most important conclusion I've come to is that car expenses are what keep people from accumulating wealth. Pick the guy driving the 5 year old Corolla and you'll probably have financial security. Pick the guy with the new Lexus SUV (and its $900 payment) and you'll have arguments about money, bill collectors calling you from the moment you wake up, and probably eventual divorce. The guy who seems exciting when you're 24 looks like a loser when you're 40. It's easy in this country to spend money you don't have. What's hard is saying "no" to imprudent purchases. Pick the guy who's a grownup.
  • While I can certainly understand this logic (living in Orange County it's tough not to trip over a BMW or Mercedes) I also wonder what is to be said of the stat that more than 80% of all household income spending is directed by the woman of the house. If they're the ones controlling the purse strings then it is they who are to blame for all the cash-out refinances for the marble bath and granite kitchens, right? I mean you can have all of the responsibility and none of the blame, can you?
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