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Mortgage 2.0: I wonder if Wachovia will Twitter an FDIC takeover?

by Morgan on September 10, 2008

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Just got this from one of my friends online.  Wachovia is now promoting itself via Twitter and letting everyone know about it.  This image is from their contact page.  I just started following them yet and haven’t gotten anything worth talking about; but I did want to mention that although Wachovia may be in a heap of trouble this is a Web 2.0 first for large banks.  

While it may sound stupid for a company to be on Twitter, it can actually work.  Comcast cable has scored huge PR and customer appreciation wins through their maintenance of their @comcastcares Twitter account.  My colleague gave up on the Comcast dial-in customer service line after 10 minutes but got a response almost instantly through Twitter.  

It begets the question though. Will they Twitter the moment they’re seized by the FDIC and put in to receivership?  Will the FDIC support the Twitter customer service function??  I kid, I kid! Kind of.  You can see if they do or not by following them here.  If they don’t you’ll hear it from me, here.

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  • I'm following them too. Just to see if you are right!
  • Great bit of news. I disagree with the comment, "it may sound stupid for a company to be on Twitter." I don't think it sounds stupid at all and of course as you know I encourage it.

    As a matter of fact my company, The ALS Association Greater New York Chapter has a Twitter page at twitter.com/ALSofGNY
  • I don't think it's stupid either if it's used properly. I just know a
    lot of people don't understand the service up front and think of it as
    stupid or useless. Thanks for the comment.
  • mikew
    I am sure that Wachovia is doing just fine. After all my customers tell me they are still offering pay option arms. Apparently they just don't get it.
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