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Dead Man Walking – Wholesale Lending is Marching Towards Extinction

by Morgan on October 15, 2007

There has been a whisper in the mortgage-lending winds, subtle at first, but growing louder everyday: wholesale lending by mortgage brokers is on its death bed. It hasn’t been proclaimed, in fact the big players are adamantly voicing support for their affiliated brokers, but the actions of large banks belie their big talk. For all of the kudos and reassurances as an important business channel lavished on top of brokers by lending institutions, the rug is slowly and silently being pulled out from under the broker population.

This isn’t a conspiracy theory – the facts are clear for all who choose to look past the PR spin put out by lenders; whose only motivation is to drain the last red cent out of this feeble business model before finally cutting off its oxygen with the heel of their mighty boot.

If you don’t see the change, it is because you are blinded by both the slow, silent moves of the attack and your own hopeful optimism of a return to normalcy. But there will be no return; for the mortgage broker’s days are numbered. The forces are aligning now, the outcome is certain, the only question that remains is the timing of the fatal blow.

But enough with the theatrics you say – tell us where this preposterous idea is coming from. It came from everywhere, at once, and it showed its cards with a careful examination of the mundane.

First, more than one employee, from more than one large lender, has confided in me that it is apparent that their employers are anxious to end wholesale. They cite the layoffs being more frequent and severe in the wholesale staff when compared to those in the retail channel. They point to the unfavorable program guideline and interest rate changes affecting only wholesale channel partners; changes somehow absent in internal retail-facing mortgage originator playbooks.

Second, employees are being moved around. The good ones that is. Good wholesale operations people are being moved inside to support retail origination; good managers are being brought in to run retail teams, good wholesale underwriters are being brought inside. The best of wholesale are being moved to retail, one-by-one, decimating the wholesale ranks and fortifying the the retail channel.

Want hard evidence? Keep reading.

Third, an email from Mike Perry, CEO of IndyMac to his employees highlights the success that IndyMac has had in minimizing the effect of layoffs on the company. On the surface, a seemingly positive email, it instead points to a clear strategic effort to let wholesale lending bleed to death. From his email:

“It is also important to note that, even with our staff reductions, we have still grown our workforce year-to-date from 8,775 to 9,394, as we have built our Retail Lending Group from under 100 people to roughly 2,000 today. In so doing, we have really re-made our workforce and ?sharpened the point of our spear,? with a major shift toward revenue-generating personnel,”

This is a blatant move towards bolstering productivity to replace the inevitable elimination of their wholesale revenue channel.

Fourth, Countrywide’s recently released statistical analysis of the previous 13 months’ originations (PDF) show a massive reduction in wholesale volume, while retail channel origination suffers to a significantly lesser extent. A year ago (Sept. 06) Countrywide funded 78,388 loans via its retail lending channel. For the same month Countrywide funed 35,448 loans via wholesale.

In September ‘07 the retail lending group funded 56,520 units compared to the 15,844 loans funded via the wholesale channel. This amounts to a 27% drop off in retail production year-over-year; compared with a stagering 55.3% drop in wholesale production. That is almost a 2:1 drop in production in the wholesale channel v. retail conduit.

It is clear that Countrywide has (like IndyMac) chosen the horse to ride through the storm; and that horse is the retail lending channel.

Finally, Bank of America made clear on page 66 of their 94 page Q2 2007 Investor Factbook that the “Key Business Strategy” for their First Mortgage products is retail. (PDF)

“Bank of America is focused on increasing the volume of mortgages in direct-to-consumer channels, including Banking Center and Retail Sales channels.”

It can’t be any clearer than that. And while this may not be a surprise to those that have watched the scape-goating of mortgage brokers reach a fever-pitch by the mainstream media and lenders looking for an easy villan in the current housing mess; the momentum behind the elimination of the mortgage broker is gaining quickly.

Why the change? The answer is two-fold. First and foremost, investors that buy the securities will pay for the protection that a retail origination provides them in assuring a quality underlying asset in those securities. They will pay less for the risk involved in a loan origination made from a removed party. Studies have shown that wholesale originations perform worse than retail; and while you can argue all day that it is the same bank underwriting the loans, in the end investors will buy what they feel confident in – and that is retail originations. Banks won’t waste time or effort to sell an unsellable product at a loss; and that is exactly what is happening with wholesale originations.

Second, the court of public opinion will demand a fall guy for this mess; and probably more than one. While everyone is pointing out Angelo Mozilo, watch for the mortgage brokers to take the brunt of legislative changes and regulatory action that will shut that channel down.

As a mortgage broker myself, I am convinced that the days of wholesale lending are numbered. That the public and politicians will demand, like they do in any crisis, that heads be served on a platter. Some fall-guy must be identified and publicly hung to restore the faith of the masses; the reasoning will go, and who better than the ill-capitalized, poorly defended mortgage broker?

Lest you start to think that I am a broker-sympathizer, let me reiterate my disdain for the majority of people in my industry. Let me refer you back to the, now more than, 600 articles outlining the absurdity and attrocity that is mortgage brokering and lending. Let me remind you that I have written extensively on the fraud perpetuated by mortgage brokers. Let me clearly state that there are terrible people occupying the mortgage broker role. However, let me also point out that there are equal evils in all levels of the mortgage lending pyramid; and that retail lenders are equally culpable in the massive scam that has been the mortgage industry. But it will be the mortgage brokers that bear this brunt, there is no doubt in my mind. Good or bad alike – they will be the ones sacrificed to the God of Public Opinion.

Surely, not the large banks and lending institutions who developed and sold the ridiculous products; paying mortgage brokers massive kick-backs to push them on to poorly-informed customers. Not them, for they have donated too much money and have hired layers of legal counsel that can stymie any chance at a quick and public trial and execution.

No, it will fall in to the laps of brokers, the small business owners, the 3 man mortgage shops. They will be strung up like the boogeyman (that some surely are) and eliminated from the lending framework. And when that is done the public will rest at ease, and the lenders will get back to making their millions and all will be right with the world…except it won’t.

Last 3 posts by Morgan

Related posts:

  1. Dead Man Walking – Brokers Squeezed by Insurers
  2. Some Economics of Wholesale Lending: Yet another Reason Why it’s a dead man walking.
  3. Bank of America Exits Wholesale Lending…For Now??
  4. Impac exits wholesale lending
  5. More banks shut down wholesale

  • Sam
    well you are very far off . I am a broker and since your comment I have increased my business , and have more wholesale reps kissing my tail for my business. I can close loans faster then the bank the funds ae coming from. They totally love broker revenue and it will only go up . Only the strong , hightly rated brokers are still alive, the consumer knows that as well as the bankers . Your doom and gloom is from 2007 and it never happened , get another crystal ball ! Make a reprive or stop writing junk .
  • Hey Sam,

    No offense, but wholesale lending has decreased more than 80% since I wrote
    that article. Get a clue.
  • brokers rule
    Marganb you are an idiot. You actually think the wholesale channel that has its tentacles thougout the entire country with lenders are going to be extict? All you na sayers are just plain ignorant. I'm a HUD approved mortgage broker and I beat the bank at their own game day in and day out. More wholesale lenders are popping up day by day. There may not be as many brokers still in business but thats to be said about the big guns on wall street as well. Your an idiot and stop writing these stories. You obviously don't work in a broker shop and know all the benefits we offer to the general public and what a better service we provide. Do me a favor. Call the 1-800 number to your bank and try and get something accomplished, then call a broker and tell me what happens........enough said.
  • What a joke. Take a look at any of the numbers - wholesale lending is off
    huge. Go ahead and smoke whatever you want in order to sleep well about
    being in wholesale. I guess if you're still standing doing your FHA loans
    congrats until the government ups your capital requirements and insurance
    requirements and pushes you out.

    This article is more than a year old. In that time wholesale lending has
    completely crashed and burned. The lending capacity and options in the
    channel have disintegrated to a few big players and regional banks, your
    products aren't what they once were, banking lines have been cut 10-fold and
    production through wholesale is a fraction of what it was.

    Look at the MBA if you need to. Your own organization is cratering due to
    the fall-out.

    And congrats for being able to push a borderline deal through some
    unsuspecting regional underwriter that wouldn't go through at BofA. Where
    should I ship your award?
  • Account Exec
    Morganb,

    You are right. I am currently an AE for a Wholesale Lender now, and used to work for a very large Bank as an AE in the past. I don't know if wholesale is going to be completely extinct, but it sure wouldn't surprise me if it does.

    I think that if wholesale does make it through...it will do so using only smaller Wholesale Lenders who can sell directly to Fannie and Freddie. The very few large banks who are still in wholesale will probably be getting out soon.

    Scary times,

    Account Exec.
  • concerned LO
    Morganb you're right....even though the challanges ahead seem tough I think there will still be a market for wholesale but very limited. Im a mortgage broker in Dallas and all my competition is going away. Its good on one hand but scary on the other. Less competition would mean higher cost for the consumer in the end. Oh the humanity.
  • Lane
    Hey, this is Lane, a fellow broker.

    Call me, (818) 882-9205. I want to discuss this jerk, Morgan, with you and exchange ideas.

    Lane
  • Hey Lane,

    Feel free to take your conversations about me off my site. You're no longer welcome to post here. Congrats - you're the first person I've banned in more than two years on this site.

    Enjoy the invigorating conversation with people who share your Pollyanna world view.
  • Winston Wolf
    Morganb,
    Excellent article that was, and is, right on point. My family has been in origination and banking for more than 40 years; longer than many brokers with their slick-bakced hair and spinning wheel Cadillac’s have been alive.

    My friends and peers inside the larger banks, those I've known for decades, concure with this piece but would never put ink to paper or e-mail an acknowledgement. They do ask when I am ready to embrace the dark side (retail).

    All the big players are squeezing the wholesale channel hard. If you haven't felt it, you aren't doing enough deals with enough banks. Either that, or you believe your AE who is paid to make you feel good.

    Cancellation fees, deposits to lock, punitive pricing models are already being put in place for brokers; remember the '80's? More are coming in Q2. If, as a broker, you think you are immune from getting pushed out of business by the big banks (you know, the guys with their own money not some BS line of credit), you are walking east looking for a sunset.

    My advice to those eastward walking brokers, those "veterans" with a solid six to eight years in the business, is to keep your fingers in your ears and keep walking towards that hopeful sunset in the east, while you are singing the "I'm a genius" song. Hey, Skippy, I've got some invisible cloth you can make your next suit out of. Only geniuses can see the fabric, so you'll be just fine.

    Look to May 1st for the next notch on the belt to be tightened as the appraisal process is changed. Look for a massive drop in valuations (10% to 20%) as appraisers who are making 60 cents on the dollar try to make ends meet. It will be numbers of reports produced over quality and speed over accuracy. One screw-up and they are off the management company’s list. But, they'll really care about you, really, because you, Skip, are a genius.

    My company will survive and so will others, but for genius types with a few years of experience, life will be short, nasty and brutish.

    Don't worry though, the business down the street, you know the one where you put the owner in an Option ARM (3 year pre-pay and 4.5 margin), yeah, that guy, he's hiring. Best of luck.
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