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Inman News ran a story today on the further dust up in the industry over the Point2 spoof of the 60 Minutes piece on Realtor commissions. I happen to be in the middle of it, posting a rather critical review of the piece here. Basically I thought it was really not funny. But besides personal taste here are my thoughts:
(1) Point2 did a very shrewd thing; creating a viral piece (targeted to
their customer base), generated buzz and surely won them more business
by playing to a sensitive issue of their customer base. (2) On the flip
side, the piece could potentially damage the industry by making
full-service Realtors look catty and immature at a time when Realtors
need all the "image" help they can get.
Some people told me to lighten up; some thought I was unprofessional (in the comments). I disagree. You can read more of the responses, reaction, etc. at the following places:
