Reclaiming the Soul of the Mortgage Industry

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Doc Searls talks about how Starbucks can recapture its soul as a great coffee house in his post The Sole of Starbucks.

It got me to thinking what can the industry do to get back its soul (if there even is one left?)? Soul=helping people protect their families through smart stewardship of their home (aka their single largest asset).

1) Turn the lights on (transparency, TheXbroker) - there is too much confusion and mystery for there to be any trust between broker/customer.
2) Show compasion - remember these are homes not mortgages. Families gather, children sleep, memories are kept in these homes.
3) Fire anyone who is: a) unethical b) lacks respect for others c) lacks compassion d) lacks training e) lacks common courtesy f) isn’t brutally honest
4) Minimize charges.
5) Take a page from medicine and the Hippocratic oath: "First, do no harm."

Brokers, bankers, industry professionals stop making Blown Mortgages, start sleeping better at night; redefine the mortgage industry. One customer at a time, rehabilitate our industry, protect your neighbors homes, make a fair living, not one based on greed and deception. It could be a beautiful thing.