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Seth Godin, marketing-guru, in his blog talks about New Balance apparel. The CEO answers a question about the failing of New Balance apparel and his answer is:
"It was my fault. We just didn’t do it right."
This is something you will never hear in the mortgage industry. Never. It is always someone else’s fault. Why is this? Because there are so many steps on the food chain of getting a loan done: broker, underwriter, credit, appraiser, title, escrow, investor. It’s a mess. So, what can you do about it? Try to work with as few parties as possible. Work with someone who has as many of those items under one roof. That way there is responsibility, there are less people to point fingers at. You get your loan faster, and you get something more valuable – accountability from the people who are supposed to be helping you.
Last 3 posts by Morgan
- Subprime Bananas - June 28th, 2009
- Roubini: No confidence in government exit strategy - June 24th, 2009
- Goldman bonuses largest in firm's 140-year history - June 21st, 2009
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